Hot On! Homes is the premier targeted Marketing and Advertising program for New Home Builders. Hot On! Homes has developed a vertically integrated marketing platform that attracts consumers who are considering a home purchase and engages them with rich content using the most powerful communication medium available to communicate the benefits of purchasing a new home. The Hot On! Homes Television show gives Home Builders the ability to deliver their Unique Selling Proposition to 20 Million home shoppers each year.
Thousands of consumers go from the couch to the community and continue their home search on hotonhomes.com. Visitors can join the Home Shopping Club and start using tools to help them find Home Builders, communities, builder inventory, incentives, and gain access to a video library of nearly 1,000 new home communities. Hot On! Homes consistently engages home shopping club members during the Home shopping process via social media channels and a series of targeted email campaigns focused on converting home shoppers in to new home buyers.
In addition to influencing thousands of home shoppers, Hot On! Homes also fills Home Builders models with Realtors that LOVE selling New Construction. This gives Home Builders the opportunity to engage with the local Realtor Community. Realtors trust our brand and know that Home Builders that work with Hot On! Homes are “Realtor” friendly. Our endorsement allows Realtors to feel confident our builders will take care of their clients.
Every week builders easily see the effectiveness of the Hot On! Homes program in their models, on their website, and in detailed Hot On! Homes reports.