Going from a country music video director to the Senior Vice President of Sales and Marketing for HotOn! Homes (HOtOn!) may seem disjointed; but, convincing country legends like Alabama, The Gatlin Brothers, and Kenny Chesney to hire me as their video music director required the best of my sales and marketing skills.
As Senior VP Business Development at HotOn! Homes, my trifurcated role includes internal and external responsibilities in sales, marketing and broadcast production.
Within the HotOn! Homes team, I hire, develop, evaluate, and lead the HotOn! sales force. We have built a sales training program (HotOn! Youniversity) that equips our staff with the tools they need to to succeed. We follow a metrics-driven sales process that tracks performance and accountability. Also, I oversee the production team’s development of our weekly, Hot On! Homes TV program that is broadcast in five cities. Our unique approach to Direct Response TV (DRTV) has positioned Hot On! as the most successful Home Builder Advertising TV show in history.
Outside the walls of Hot On!, I evangelize our brand to builders and sales teams. Our business-to-business (B2B) strategy involves client performance updates, builder sales team best-practice presentations, weekly reports, events, and aggressive email campaigns.
Downturns are tricky. Successful companies reinvent themselves to respond to ever-changing market demands. HotOn! decided to emerge as the leader when the residential market plummeted. We imposed cost efficiency savings and flexible production processes then streamlined our systems. We now produce versatile broadcast content without sacrificing delivery time or quality.
Our marketing theory is simple: Timing is the single most important variable in marketing today. We focus on delivering the Right Message, at the Right Time, Under the Right Circumstances.
What our clients & home shoppers say about Hot On!
“Hot On! Gives Me the Platform To Work Our Magic When It Comes To Leads And Sales”
“Hot On! Provides Quality, Qualified Traffic”
“We’re Getting More Internet Exposure and More Realtor Exposure Since Working With Hot On! Homes.”
Thank you Hot on Homes… We’ve selected a Princeton Classic Home in Lake Shore Harbour and are scheduled to close next month.
I love your show! These are great prices [from the TV Sneak Peak Hotsheet email]! I’ll continue to look for a new home. Thanks, Hot On!
I recently visited Artesia in Prosper with my best friend (& realtor) after hearing about the community on Hot On Homes. We both really loved what Lennar had to offer & the community itself. We brought our husbands out the following weekend & we both ended up deciding to build homes! We will get to live one street over from each other! It’s going to be amazing!
I have been watching your show each week, and I found an amazing community featured last month. We just moved to Texas, and we wouldn’t have even known about the community if I didn’t see it on your show. We will be closing on a new home this spring! Thanks so much!
We wanted to thank your team for helping us find our new home by watching your show here in San Antonio! We are two weeks from closing and couldn’t be more happy with our experience and thanks to you we found our new piece of heaven we call home!