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Going from a country music video director to the Senior Vice President of Sales and Marketing for HotOn! Homes (HOtOn!) may seem disjointed; but, convincing country legends like Alabama, The Gatlin Brothers, and Kenny Chesney to hire me as their video music director required the best of my sales and marketing skills.
As Senior VP Business Development at HotOn! Homes, my trifurcated role includes internal and external responsibilities in sales, marketing and broadcast production.
Within the HotOn! Homes team, I hire, develop, evaluate, and lead the HotOn! sales force. We have built a sales training program (HotOn! Youniversity) that equips our staff with the tools they need to to succeed. We follow a metrics-driven sales process that tracks performance and accountability. Also, I oversee the production team’s development of our weekly, Hot On! Homes TV program that is broadcast in five cities. Our unique approach to Direct Response TV (DRTV) has positioned Hot On! as the most successful Home Builder Advertising TV show in history.
Outside the walls of Hot On!, I evangelize our brand to builders and sales teams. Our business-to-business (B2B) strategy involves client performance updates, builder sales team best-practice presentations, weekly reports, events, and aggressive email campaigns.
Downturns are tricky. Successful companies reinvent themselves to respond to ever-changing market demands. HotOn! decided to emerge as the leader when the residential market plummeted. We imposed cost efficiency savings and flexible production processes then streamlined our systems. We now produce versatile broadcast content without sacrificing delivery time or quality.
Our marketing theory is simple: Timing is the single most important variable in marketing today. We focus on delivering the Right Message, at the Right Time, Under the Right Circumstances.
Natalie is the host for the number one television show, Hot On! Homes in Dallas, Fort Worth, Houston, San Antonio, Austin and Colorado Springs.
Before joining the Hot On! family, Natalie was a reporter for KVUE-TV, ABC in Austin and also worked for WFAA – TV Channel 8 in Dallas where she researched and wrote for ABC’s top-rated investigative team.
In addition to her professional television career, Natalie’s love for the Dallas Cowboys drove her to represent America’s Team as a Dallas Cowboys Cheerleader in 2007-2008. Currently, Natalie is a producer for the hit CMT Dallas Cowboys Cheerleaders Making the Team. Her passion for performance also paved the way to New York where she sang at Carnegie Hall.
Natalie graduated Summa Cum Laude from Stephen F. Austin State University. She is a proud Mommy, and is happily married to Joseph Stanyer.
Tanya Smith grew up in Queensland, Australia where she graduated from Star of the Sea College. She studied and worked as a hairdresser and health educator in Australia, but as the saying goes “she got to Texas as fast as she could”. Once living in America, she stumbled upon the home building industry and found her second true love. Her first being her 6’ 9” tall Texan husband.
Having worked for builders for the last 19 years she has great insight into the builder and buyer side of the home sale transaction. Tanya started as a part time assist and very soon had transitioned to a sales position. From there she joined the marketing department where she managed and educated a team in the art of online selling to the new home shopper. For the last ten or so years Tanya has been working as a Vice President of Sales and Marketing for a local home builder.
Over the years Tanya has won awards for her expertise in Online Sales and it remains to be her true passion. Joining the Hot on Homes team as Vice President of Sales allows Tanya to work with all Builders and Developers to help grow the industry and increase sales for them and their teams.